Players who enter the game codes that let them collect all properties in a color group, or all four railroad pieces, can win prizes online.
#Promotional monopoly pc game tv#
That reportedly brings the odds of winning something from in-store play to 1 in 4, a message that serves as the centerpiece for TV spots from agency DDB promoting the game using celebrities such as LeBron James and golf champ Michelle Wie.Īs they have since 2008, customers can also play an online version of the Monopoly at McDonald’s game by signing up at and downloading a version of the Monopoly board. The in-store peel-off game is back, of course, and the number of winning game pieces included on menu items has been upped to 125 million for the month. “That let us know that we were on to something, and that the campaign had a lot of potential in terms of the online and social media space.” and the brand’s project lead for the promotion for the past six years. “We found a few years ago that customers were starting to blog and say, ‘Hey, it’s Monopoly season at McDonald’s’,” says Douglas Freeland, director of marketing for McDonald’s U.S.
This latest iteration of the game, designed and executed with long-time partner agency The Marketing Store, builds on lessons learned since about 2007: integrating in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prizes. But they won’t be able to catch up with " Monopoly at McDonald’s", the month-long campaign that launched its 19th consecutive year of execution this week. " Bud Bowl" may be in those ranks someday, as may Office Max’s " Elf Yourself". In the world of promotional marketing, campaigns don’t reach a 19th birthday unless they’ve entered the popular mind as a major event, to be marked on the calendar and looked forward to.
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